Condominium Complex Online Promotion

Digital marketing campaign and online promotion of high-end condominium complex was one of the first project of addtwelve. That amazing property offered 95 oceanfront residences as well as innovative services and unique residential components that integrate design, service and technology overall, however, had a lack of demand from local buyers back in 2015.

This actual real estate project was designed for a broad audience of investors together with occupants who enjoy a prime beach area location. Amenities there include an outdoor pool with cabanas, a fitness center, clubroom, concierge service, and much more.

The agency began this project with a SWOT analysis. We identified the most important advantages of that real estate project and then moved to its buyers' analysis. When it was clear "who" and "why", we developed the message that meets buyers' core needs, and set a mix of channels (online media vehicles) to distribute it. The campaign was initiated in April 2015, in the following month, our client started receiving inquiries from potential buyers situated in the state of Florida. addtwelve kept monitoring digital media campaign performance and optimizing it to get the best result. Our team reported to the client on a regular bases, consulted its team and designed several additional marketing solutions to manage sales performance efficiently. Regularly, we received and analyzed advertising campaign data to reduce the promotional spends by setting it to a minimum.

addtwelve considers real estate to be an important part of people's life. Modern marketing tools and huge experience in property promotion allowe addtwelve to reach the sales goals of any U.S. developer as well as real estate agent. We promote brands and move sales to make this world better.