Lead Generation for Empire Property

First of all, lead generation is the action or process of identifying and cultivating potential customers (prospects) for a business's products or services. It is known as the way when marketers attract and get people to give them their contact information. That method is commonly used to collect leads for further processing by moving them down the sales funnel. Lead generation is crucial for the growth of any business. Leads are real people who demonstrate that they are interested in particular products or services, and you as a business manager better contact them about your offering shortly. Qualified leads are true sales opportunities.

Empire Property (Asia) was a licensed real estate broker who was presenting a selection of ready to move-in and off-plan properties from trusted developers in Thailand. The company was established to provide high quality and client-oriented service to real estate investors. The most prospective properties were carefully selected to reach their customers' needs. EP's team also helped buyers to avoid the most common mistakes and find a property which really fits good the portfolio.

At the end of 2016, addtwelve's team received a request from EP's stakeholder to support their business in getting more inquiries from qualified property owners (sellers). The majority of such owners were foreigners who permanently live out of Thailand and intend to sell their tangible assets. According to Empire Property's CEO, in real estate brokerage business it is always easier to find a buyer than to get the seller who can list the property with you exclusively. Nonetheless, in addition to engaging sellers, a small portion of the budget was allocated to attract buyers as well. EP's team did not expect a tremendous result coming from buyer-oriented online marketing activity. The most effective channels to engage buyers in Thailand were outdoor, roadshow, and booth. Although, website and social media were a part of the customer journey.

Thereby, addtwelve Digital Marketing agency has developed a lead generation campaign based on paid search and social to engage the audience of seller's and buyers respectively. As part of the campaign, we have also designed the message (creatives, ad copy, and landing pages) that met and highlighted all the needs of the prospects. The campaign was up and running from December until May. Over 800 leads were generated in 6 months term with average CPL less than $35. Even now such KPI is considered as below the industry standard.

Our digital marketing agency's team likes the real estate industry and share its core values. We understand that international market and happy to work in it. addtwelve would be glad to use its expertise to support your property business in hitting its goals. Just tell us about your challenges today so we can design a solution tomorrow.